Integrated marketing communication is more than a buzzword. An IMC strategy is highly effective because customers are constantly switching between different media and the only way for a message to make sense is for it to be coherent. A coherent message cannot be developed in silos. It is common for…

If you have hired ‘content writers’ who have given you substandard articles full of spelling, grammatical, structural, and factual errors then you are not alone. I see this whole barrage of people calling themselves content writers, people who cannot even proofread 10-word posts, offering their services at unimaginably low rates…

Imagine that you are watching Youtube videos. Your favorite influencer is teaching you how to clean your bathroom with DIY items and you are just about to see the gleaming counters. Suddenly you get a pop-up saying that a data breach has exposed your password. …

5 Tips to Dress Smarter and Exude Confidence Are you feeling insecure about that presentation coming up at work? Are you worried that you will be completely ignored at the social event you are attending? You have prepared well, but are you still nervous about facing the audience? Have no fear. …

Are you a person in love with dogs? Or are cats more of your thing? Maybe you are one of those rare breeds who prefers both? A 2018 survey revealed that there are 470 million pet dogs and 370 million pet cats in the world. Statistically, dogs are more popular…

The IMF and its mathematical models are appalling. I didn’t say this, Joseph Stiglitz a renowned economist did. He said they used a 'cookie-cutter approach’. They use a one solution fits all technique, and look where is gotten us! But this macro economic wisdom applies to the personal level as…

I like to consider myself an artist in the making. An artist who is generally short on paint and big on using whatever I can get my hands on. So, I had this chair which was upholstered white. …

Do you want a lucrative career? Is it money you’re looking for? Do you want skills that can get you the success you are dreaming of? Then digital marketing is what you should be focusing on. Market research indicates that the value of the digital marketing and advertising industry will…

Do you want to be healthy? Are you struggling with losing weight but are finding it difficult to keep it off? Are you among those who have gone on different diets, only to realize you tortured yourself for nothing? 56% of the people polled in an online survey indicated that…